Profiting from Non-Profits.

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The Economist has an interesting story on how non-profit organizations re sometimes more profitable than the for-profit-ones. But it starts with an example of a non-profit trying to emulate profitable corporations:

The American branch of the Young Men's Christian Association, known to arm-waving disco mavens as the YMCA, announced on July 12th that it would become plain "The Y". This is part of what the outfit describes as a "major brand revitalisation" intended to make it seem warmer and more welcoming.

"The Y"??? How insane is that... should we become "The C" then? Anyway, the article warms up to non-profits and gives a few interesting examples:

Non-profits do plenty of other things to motivate their workers that for-profits could imitate. They often have a flat management structure. Non-profit bosses tend to muck in with volunteers when the heat is on (you'll find them, for example, helping to stuff goody bags for fund-raising events). New employees are quickly given real responsibility, even if they are young.

You can read the whole article here.






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This page contains a single entry by Nick published on July 22, 2010 10:26 PM.

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