Donating online.

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Jakob Nielsen, a usability guru, recently tested non-profit organisations' websites for enabling online donations. Most of all, potential donor were interested in...

  • The organization's mission, goals, objectives, and work.
  • How it uses donations and contributions
Whereas I think we've gotten the first point right, it's quite a mystery how we are going to use a donation. I guess online donations are not a priority these days - but they could be:

I would suggest certain "attractive" projects, that are specifically chosen to attract online contributions. Similarly to a recent Wikipedia fundraiser a "progress bar" could indicate how much money has already been donated, and how much more is necessary. Anyway, CISV should look deeper into how online fundraising could be a future source of funds.

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This page contains a single entry by Nick published on May 7, 2009 3:43 PM.

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