The latest edition of The Economist has a special called "Data, data, everywhere" (full-text PDF for download free at the moment!). It's about the fact that things like digital cameras, Walmarkt records and your footprints on the web create more and more information that can be stored and used for different purposes: Private companies build internet tools on free Government data (like crime reports), Google built a spell check created from trillion spelling mistakes made in the search box and Amazon "knows" what books and movies you may like by mining through other customers data.
Of course one of the articles also refer to one of my favourite guys, Hans Rosling and his Trendalizer software*, which I used to create the CISV bubbles. Yet, one of the most interesting paragraphs of the special report was the description of an emerging executive job:
Chief Information Officers (CIOs) have become somewhat more prominent in the executive suite, and a new kind of professional has emerged, the data scientist, who combines the skills of software programmer, statistician and storyteller/artist to extrac the nuggets of gold hidden under mountains of data.
This is exactly what I've been trying to do, with all the "Statistics Nerd" posts here at FTB. But whereas my amateur attempts may have sparked a few ideas, I wonder if CISV should take the issue more seriously. How about building a database, that contains much more than just how many camps where hosted by whom in which year? Let's add cancellation data and evaluation data. Let's try to track down costs (of travel and hosting). Finally, how about getting somebody into IO who's good working all this out to benefit CISV?
Of course collecting and handling such data will lead to privacy and security, even legal issues. Already now German parents find it difficult to register their kids at CISV friends. But I'm sure there's so many things we aren't aware of, that could be extracted: Maybe some camps in some chapters are way more expensive than others? Or maybe there is a quality trend, that summer camps for 15y olds are much worse than the others? With that information, maybe trainings and programme development could be applied in a more targeted way?
On a different note, the special report also contains the following paragraph:
Best Buy, a retailer, found that 7% of its customers accounted for 43% of its sales, so that it reorganized its stored to concentrate on those customers' needs.
It reminded me that Arne-Christian/NOR, then IFC-chair, told the board in 2002 that 10% of the NAs were hosting 60% of all camps. Should CISV concentrate on those NAs needs?
*The artilcle calls the software "Gapminder", which is in fact the name of his organization, which shows that the mighty Economist is sometimes a bit sloppy in checking their facts.